Last updated: May 2026 — James Whitfield, Bredonhouse
Bredonhouse (bredonhouse.co.uk) is a casino review and recommendations website operated by James Whitfield. In the interest of full transparency, this page explains how Bredonhouse earns revenue and how that relationship affects — or, more precisely, does not affect — the editorial content you read on this site.
Please read this disclosure carefully before using any links or acting on any recommendations found on bredonhouse.co.uk.
Some of the links on Bredonhouse are affiliate links. This means that when you click a link to an online casino or gambling operator featured on this site and subsequently register an account or make a qualifying deposit, Bredonhouse may receive a commission payment from that operator. This commission comes at no additional cost to you — you will never pay more for a product or service because you arrived via an affiliate link on this site.
Affiliate commissions are typically paid as either a revenue share, a flat cost-per-acquisition (CPA) fee, or a hybrid of both, depending on the individual commercial agreement in place with each operator.
Affiliate revenue is how Bredonhouse funds the research, writing, and maintenance of this website. Without it, providing free, detailed casino reviews to UK players would not be financially sustainable. However, the existence of these commercial relationships does not influence which casinos are reviewed, how they are scored, or what recommendations are made to readers.
James Whitfield is the sole author and editor of all review content published on Bredonhouse. James has spent a number of years researching and evaluating online casinos available to players in Great Britain, developing an independent methodology that prioritises player experience and regulatory compliance above commercial considerations.
Every casino reviewed on Bredonhouse is assessed against a consistent set of criteria, regardless of whether an affiliate agreement exists with that operator. Those criteria include:
Operators are never given the opportunity to review, amend, or approve content before publication. Affiliate fees do not purchase positive reviews. A casino that pays a higher commission rate will not receive a higher score than a competitor that pays less.
Bredonhouse publishes negative findings where they are warranted. If James Whitfield identifies significant shortcomings during a review — such as poor customer service, unfair bonus terms, or any regulatory concerns — those findings will be reported honestly, regardless of any commercial relationship. Similarly, some casinos may be excluded from recommendations entirely on the basis of editorial judgement, even where an affiliate arrangement could otherwise be established.
This disclosure is provided in accordance with the guidelines set out by the UK Competition and Markets Authority (CMA), the Advertising Standards Authority (ASA), and the US Federal Trade Commission (FTC). Where affiliate or sponsored content appears on individual pages, additional inline disclosures are provided at the point of recommendation.
If you have any questions about how Bredonhouse earns revenue or how affiliate relationships are managed, you are welcome to contact James Whitfield directly through the contact page on this website. Transparency is a core principle of how this site is run, and all reasonable enquiries will be answered promptly.
Last updated: 2026 — bredonhouse.co.uk